Privacy Policy

Data Solutions

  • Sponsored Telephone Survey Data
  • Lead Generation - Online
  • Lead Generation - Offline
  • Data Profiling
  • List Rental

Measuring Success

  • Data Planning
  • Direct Mailing Lists
  • Diverse Marketing Lists
  • Buying Agent
  • Client Database Building - Internal/External
  • Data Cleansing and Enhancement

Privacy Policy


Whitegold Media Ltd (“WGM” or “we”) are specialists in the collection and provision of consumer data for marketing purposes and we are committed to protecting and respecting your privacy. We work with many of the UK’s leading brands to help them target their offers more precisely by collecting key purchasing information on their behalf. WGM provides such organisations with the key information they need in order to better target their products and services.


This Privacy Policy sets out the data processing practices carried out through the use of the Internet and any other electronic communications networks by Whitegold Media Ltd, as well as data collected on our behalf for 3rd party marketing. If you have any requests concerning your personal information or any queries with regard to these practices please contact Saul Goldenstein, Managing Director at Please note that all data thus captured will be used and held in accordance with the requirements of the Data Protection Act 2018.

This Privacy Policy also sets out the basis on which any personal data we collect from you, or that you provide to us, will be used and processed by us. For the purpose of the Data Protection Act 2018 (the “Act”), the Data Controller is Whitegold Media Ltd, Company No. 6809250. Registered in England. Registered Office: 37 Warren Street, London, W1T 6AD. ICO registration number Z3177070.

Information collected through this website

We collect information from visitors to this website through the use of contact us Webpages.

We collect your details when you email us with an enquiry or contact us directly by telephone on the contact numbers provided on this website.

Use of personal information

We process personal information collected via this website for the purposes of:

  • Providing information about products and services
  • Providing and personalising our services
  • Dealing with your enquiries and requests
  • Administering orders and accounts relating to our suppliers or customers

Data Capture Information

We will send you information according to the preferences you submitted via email or when you contact us by telephone. If you would like to change these preferences at any point, please email us at or call us on 01923 299 612. Alternatively you can also write to us at: Managing Director, Whitegold Media Ltd, Kings House, Home Park Estate, Station Road, Kings Langley, Hertfordshire, WD4 8LZ.


Please note that your information may be used to send you details of those products or services that we offer that we have identified as likely to be of interest to you. This will be in accordance with the preferences that you indicated when you contacted us by email or called us on the contact number provided.

If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email or post) that we use to contact you, please contact our Managing Director at You can also write to: Managing Director, Whitegold Media Ltd, Kings House, Home Park Estate, Station Road, Kings Langley, Hertfordshire, WD4 8LZ.


We may disclose your personal information to third parties.
We will only disclose data when obliged to disclose personal data by law, or the disclosure is ‘necessary’ for purposes of national security, taxation and criminal investigation, or we have your consent, and to the following:

  • Business partners
  • Suppliers we engage to process data on our behalf
  • Successors in title to our business.


WGM is registered as a Data Controller with the Information Commissioner, ensuring that your information will always be safeguarded through our adherence to the Data Protection Act (2018), and the Privacy and Electronic Communications Regulations (2003). We ensure that the information you provide to us is safe and only used for the purposes stated in the opt-in statement provided to you at the time. The information is collected in accordance with this Privacy Policy.

Whitegold Media Limited may be recognised under one of its trading names, as below. Trading Names of Whitegold Media Ltd:

  • Surveysuk
  • WGM (business to business use only)
  • Safeguardfunerals
  • Funeralcompares
  • FuneralQuoter
  • Scooter Compare
  • Over50compare
  • Riser Recliner Compare

How we use your data

The information that you volunteer to WGM, via either consumer survey programs, partners or websites, may be shared and used to appropriately target offers and marketing communication from our clients and from our selected third party partners. Marketing communication may be via telemarketing, email, post, SMS/MMS; depending on the contact information that you provide to WGM.
By volunteering your telephone number via third parties, you are agreeing to telephone contact from our clients, our selected third party partners and any named sponsors of specific survey questions.
Some questions on the consumer surveys are specific to named sponsor organisations, and by expressing a specific positive interest in their brand or products you are also agreeing to contact from them.

WGM and our selected third party partners will use your data to provide you with information on products or services which we or they feel may be of interest to you, or where you have consented to be contacted for such purposes. Data is stored for up to 12 months to make sure that your details are not sent to the same brand / company again.


The following sectors are the industry types you can expect your data to be supplied to, depending on the answers given by you and your stated interest.


    • Retail
      1. Home Improvement
      2. Telecoms and Utilities
      3. Broadband (Carphone Warehouse)
      4. Mobile Phone
      5. General Retail
      1. Finance
        1. Pensions
        2. Loans, credit cards and mortgages
        3. Investments & savings
        4. Debt Management
        5. Insurance
          1. Home Contents & Buildings
          2. Car
          3. Car Warranty
          4. Sky Warranty
          5. Travel
          6. Pet
          7. Private Medical
          8. Life Insurance
          9. Boiler Cover
          10. Other Insurance
          11. Lifestyle
          1. Health & Well-being
          2. Pre-paid Funeral
          3. Fitness
          4. Media & publishing companies (Let’s Subscribe –
          5. Leisure
          6. Lottery
          7. Legal Services
          8. Educational Institutions
          9. Charities
          10. Utilites
          11. Hearing Aids
          12. Mobility
          13. Laser Eye Surgery
          14. Dental Implants

Legitimate Interests

Data may be processed in pursuance of legitimate interests.  This includes using your data for postal and telephone marketing for ourselves or others but in either case communications will be in relation to products or services which we believe may be of interest to you based upon information which you have provided us.

As with all of our data you can also object to us processing your data in this way.


Your data may be used for:


  • Analytical modelling and market research purposes;
  • Validation, enhancement, information verification, suppresion, tacing and to the extent permitted by law, individual reference or look-up services, by WGM and third parties.

Combining Data

The information you give us may be combined with other information about you that is obtained from other sources. For example:
If you are already a customer of a third party, that third party might wish to add an e-mail address you give us to the customer records that it holds about you, and use that email address to maintain their relationship with you and/or to offer you goods and services that are similar to those you have previously purchased.
The consent you provided for any information you have previously shared with us or any third parties will be renewed at the time you give your consent for any new information sharing unless you indicate otherwise by contacting us, by e-mailing us at

Where we store your personal data

The data that we collect from you is stored at a secure destination in the UK and is processed by our staff or staff working for one of our partner suppliers. All information you provide to us is stored on secure servers. By submitting your personal data, you agree to the storing, processing and transfer of the data in accordance with this privacy policy. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Opting out at a later date

Once you have given your consent, you can however still control whether or not you continue to receive communications from such third parties. The method of control depends on the channel of communication:

Telephone Calls

To withdraw your consent for live or automated calls from anyone you can add your name to the Telephone Preference Service which is maintained at this website address:
You can also opt out at any time from communications via any of the methods described by e-mailing us at Please note that such opt-out will only apply to communications from those third parties with whom we have a business relationship. If you opt out this way, you may still receive communications from third parties with whom we have no relationship.


You can also withdraw your consent for postal marketing from anyone by adding your details to the Mailing Preference Service.
For more details please go to

E-mail or SMS (text message)

You can unsubscribe from receiving e-mail or SMS marketing communications from any individual third party by using the instructions in any email communication such third party sends you (usually an ‘unsubscribe’ or ‘STOP’link).

Useful Links

The Direct Marketing Association:
The Information Commissioner:


All third party users of your data are required to adopt and implement best practice security measures to prevent the loss of or unauthorised access to your personal information.
If you have any queries or concerns about the data usage please contact us by emailing us at

Contacting us, exercising your information rights and Complaints

If you any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please contact:
The Data Protection Officer
Whitegold Media Ltd
Kings House – Home Park Estate
Station Road
Kings Langley
Email: Ref: Data Protection

Subject access requests

You have the right to see what personal data we hold about you. To obtain a copy of the personal information we hold about you, please write to us at: Managing Director, Whitegold Media Ltd., Kings House, Home Park Estate, Station Road, Kings Langley, Hertfordshire, WD4 8LZ.

Internet-based transfers

Given that the Internet is a global environment, using it to collect and process personal data necessarily involves the transmission of data on an international basis. This means for instance that data you pass to us may be processed outside the European Economic Area, although the data will always be held securely and in line with the requirements of UK data protection legislation. By communicating electronically with us, you acknowledge and agree to our processing of personal data in this way.


Please note that this privacy policy is subject to change from time to time. It was last updated in Oct 2020.