We have access to highly targeted, accurate data in large volumes from suppliers that have consistently performed for our clients. Data can be selected by core demographic information and OR intention to purchase information. Data can be used on a licensed basis for mailing / telemarketing campaigns or a combination of the two. We are able to specify through which channel the data has been collected in order to maximise response.
The ‘Pareto Principle’ states that “80% of your sales will come from 20% of your clients”. Profiling gives you an opportunity to find ‘lookalikes’ from marketing databases that most closely resemble your ‘best’ customers. This can be used in conjunction with data overlays to build highly responsive prospect databases for mailing, telemarketing and email campaigns. The report will provide detailed statistical information and details on your customers, which will be vital for future purchasing of data and media space.
Spend over £2000 on profiled data and get your report run for free!
Mailing volumes have dropped considerably over the last 5 years during the recession but this is a great time for cold mailings, with a relevant offer to the right audience. There is currently minimal ‘door mat’ traffic from companies trying to acquire new customers and this lack of competition means that your mailing piece is more likely to get noticed.
We have extensive experience buying highly targeted mailing data for one off campaigns or more complex monthly mailing programmes spread out over the year. Let us know whom you would like to target and your campaign aims and we will produce a bespoke schedule of the best response lists available and you’ll benefit from our economies of scale when it comes to buying.
We also have ties with companies offering amazing rates on postcard mailings, which will include design, print and postage for as little as 40p!
We have over 15 years experience in working with the most successful blue chip companies in the UK, including Optical Express, Lloyds TSB, AOL, American Express, The Daily Mail Group, Orange, L’Oreal…to name a few.