Saul Goldenstein – Managing Director
Saul gained his BA (Hons) degree in Accounting & Finance, specialising in Marketing and Corporate Strategy. From his start in the DM industry back in 1999, Saul worked with some of the most knowledgeable industry experts which was a real benefit and he soon began to get a real feel for data and how to use it effectively to consistently drive campaigns that produce good results.
As one of the first sales people in the industry to sell telephone survey data in 2000, his clients started to realise the power of fresh data that could be turned round in a matter of days rather than months. As Sponsorship Director, Saul built a very successful division offering telephone surveys, online surveys and brochure requests.
In 2007, Saul setup a Digital agency and became an expert in this arena as well, prior to setting up Whitegold Media in 2009. Whitegold Media was initially a specialist broker working with Blue Chip clients and SME’s. In 2012, Whitegold Media became a supplier to the industry, offering telephone surveys, exclusive email databases and online lead generation to some of the industry’s leading clients. With an excellent reputation for delivering campaigns within budget and with an excellent ROI, Saul & his team continue to innovate and provide creative solutions, bespoke to each client.
Camelia Mocanu – Client Services & Production Manager
Camelia has been in the DM industry since 2012 and has experience in dealing with large multichannel campaigns from a data planning and execution point of view. With an eye for detail and an excellent track record for successful campaigns, Camelia is a very reliable account manager and will go that extra mile to make sure our clients are happy.
Shiv Sidar – Head of IT
An experienced Head of IT with an expertise in a diverse range of technologies. He has a proven track record in successfully managing corporate network environments which includes their day-to-day management and focusing on the businesses long-term development requirements. He has vast experience in database management, with concentrated and detailed knowledge in SQL server databases. Shiv has over 15 years’ experience within the Direct Marketing industry.